Growing vs Scaling Your Business a.k.a.

🌺 WhatsApp Business App vs the API

Typically, we base our decision on the following requirements:

Choosing the WhatsApp Business API

• Above 5000 Email subscribers
• Web traffic above 25.000 per month
• Monthly revenue above € 50k

The Formula to decide what solution is best for you

Choosing the WhatsApp Business App

1. Budget: WhatsApp Business is a free app, while WhatsApp Business API requires a paid subscription based on message volume.
2. Integration needs: CRM, Shop system, or customer support platform to integrate. → API
   1. The App offers a product catalog option
3. Messaging features: Advanced messaging features such as message templates, message tags, and notifications → API
4. Use case: Customer support, marketing, or transactional messaging?

For Brands Ready to Scale FAST

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For Growing Businesses and Brands

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