Hereafter is the formula:

$$ unique Monthly Website Visitors * optin Rate = potential Subscribers $$

IF potential subscribers > 500 —> WhatsApp Business API

IF potential subscribers < 500 —> WhatsApp Business App

Example: you’re a fashion store with an engaged fanbase, running paid ads, with 22.000 visitors / month.3

Your web traffic comes 50% from paid ads and 50% organically. You could expect an opt-in rate from WhatsApp to Website of around 6%, optimizing to reach 10% later.

$$ 22000 * 0.06 = 1320 contacts $$

So go for the API in this case!

<aside> 💡 Typical requirement we handle:

</aside>

• Above 5000 Email subscribers
• Web traffic above 25.000 per month
• Monthly revenue above € 50k

<aside> 💡 Here are additional considerations to keep in mind:

</aside>

1. Budget: WhatsApp Business is a free app, while WhatsApp Business API requires a paid subscription based on message volume. Businesses should consider their budget and expected messaging volume when making a decision.
2. Integration needs: If a business already uses a CRM, e-commerce, or customer support platform, WhatsApp Business API may be more suitable as it offers integration with these systems.
3. Messaging features: If a business requires advanced messaging features such as message templates, message tags, and notifications, WhatsApp Business API is the better option.