<aside> ‼️ IMPORTANT: COLLECT DOUBLE OPT-INS WHEN GROWING YOUR SUBSCRIBERS
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WhatsApp has a compliance policy and doesn’t hesitate blocking accounts which are spammy.
The main reason for this is incompliance with GDPR, is sending messages to contacts who didn’t double opt-in. Meaning:
This is on the business side, not on the software side!
But you can always be creative with your opt-ins → → → → →
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Why do double opt-ins matter for GDPR?
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Double opt-in is a process that requires users to confirm their subscription to WhatsApp channel by taking an additional step - in the case of WhatsApp, confirm that they want to subscribe to your communications by clicking a button in your message.
This process is important for several reasons, including:
Under the GDPR, individuals have the right to provide informed consent for the processing of their personal data. The use of a double opt-in process ensures that this consent is freely given, specific, informed, and unambiguous. It requires the individual to take a deliberate action to confirm their consent, which provides a higher level of assurance that the individual understands what they are consenting to.
This helps organizations to demonstrate compliance with the GDPR's requirements for obtaining valid consent, which is an essential component of the regulation's accountability and transparency principles.
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