<aside> ⚪ It’s that time of the year! Thanks for purchasing our special edition “BFCM Checklist”. This resource was made with the intention of using the full potential of Email Marketing and making the most out of your strategy during the busiest time of the year

Before we dive into strategy heavily - duplicate this notion into your own workspace for a better experience

<aside> ⚠️ In the top-right corner, press “Duplicate” to make a copy and start editing the template for your own needs.

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START HERE ↓

Before everything - make sure you take a look at this:

Key Events

Pre-Black Friday

STAGE 1. Pre-BFCM

<aside> 📮 DELIVERABILITY

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• [ ] Mx. Records
• [ ] DMARC
• [x] DKIM
• [x] SPF
• [x] ANIBIMI
• [ ] Dedicated sending domain
• [ ] Test Your Deliverability

<aside> 🕊️ CAMPAIGNS

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• [ ] Plain text w/ images, GIFS
• [ ] Content
• [ ] Offer testing
• [ ] Hyper-targeted campaigns
• [ ] Gamification

<aside> ⚙️ AUTOMATION

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• [x] Abandoned Cart
• [x] Abandoned Checkout
• [ ] Abandoned Browse
• [ ] Transactional
• [ ] Delayed fulfillment

<aside> 📃 LIST GROWTH

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• [ ] Singe list concept
• [ ] Compliance & GDPR
• [ ] List hygiene
• [ ] POP-UP
• [ ] Back in Stock
• [ ] Page OPT-IN

<aside> ⚖️ SEGMENTATION

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• [ ] Warm-up
• [ ] Apple Opens Segment
• [ ] Inclusion
• [ ] Exclusion

<aside> ❓ SURVEYS

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• [ ] NON-Buyers
• [ ] 1st-Time Buyers
• [ ] Returning Buyers
• [ ] PRE-Black Friday

BFCM Strategy

2. BFCM STRATEGY

<aside> 🔴 VIP LIST

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• [ ] Early Access
• [ ] Extra Benefits
• [ ] Dedicated Flow
• [ ] Dedicated POP-UP
• [ ] Dedicated Campaigns
• [ ] Banners in Flows

<aside> 🟡 POP-UPS

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• [ ] Subscribers OPT-IN (Giveaway, Gift)
• [ ] Non-subscribers OPT-IN (Better %)
• [ ] Buyers OPT-IN (Better %, Giveaway)
• [ ] Countdown Timers

<aside> 🟣 SEGMENTATION

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• [ ] VIP’s
• [ ] Launches
• [ ] Plain text emails
• [ ] Follow-ups
• [ ] Last chances
• [ ] Extensions

<aside> 🟢 Campaigns

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• [ ] Halloween Sale
• [ ] VIP List Building
• [ ] Singles/Veterans Day Flash Sale
• [ ] VIP Early Black Friday
• [ ] Early Black Friday
• [ ] Black Friday
• [ ] Black Friday Extended
• [ ] Black Friday Last Chance
• [ ] Cyber Monday

<aside> 🔵 FLOWS

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• [ ] Dedicated Abandonment flows
• [ ] Site Abandonment flow
• [ ] Post-purchase user experience
• [ ] Instant Cross-sell (1st & Returning)
• [ ] Transactional Banners

Post-Black Friday

3. Post-Black Friday

<aside> 🙏 EPILOGUE

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• [ ] Send a thank-you!