Before we begin - really recommend reading this resource on your laptop, looks better, reads better, user experience is better!
<aside> 📌 The 2024 Calendar is a tool to help email marketers and e-commerce owners to make the most out of their weekly campaigns.
It was made using the latest trends and hacks that are effective in 2024 while being backed and tested internally with the 6-8 figure DTC brands that our fantastic team manages.
Enjoy! 🍌
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A little bit of theory before we begin to maximize your awareness of how to run your campaigns + some tips/tricks and suggestions in terms of bigger strategies. Learn how to run sales efficiently, how to sell-out your new product/collection launch, how gamification and giveaways helps you to shoot 2 birds with one stone. Finally - the “lazy” way to do segmentation that is very effective!
<aside> 📌 Now that you're equipped with the fundamental strategies for each month let's dive into our pre-designed calendar. Keep in mind that this is template calendar with suggestions; we encourage you to adapt it to align perfectly with your brand's content and audience needs.
To streamline your campaign creation process, we've included copy & paste templates aimed to headstart your copywriting efforts and a selection of design examples to spark creativity for your design team.
This calendar is a tool we've successfully employed internally (working with 6-8 figure brands), creating monthly campaigns for our brands that significantly contribute to their revenue.
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<aside> 📌 Design is important to leave a lasting impression on your subscribers. Brands below not only do well in e-commerce overall, but they also have strong email marketing teams behind them.
If you’re looking for inspiration, look no further; we’ve picked 30 examples from each brand that you can gain inspiration from right now, but go over and subscribe to their newsletter to get inspiration weekly!
Thank you! 🙏
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